This collaboration will help drive the evolution of Orange Logic’s DAM technology, enhancing marketing efficiency and fostering growth opportunities for businesses worldwide, according to the announcement.
Orange Logic’s Cortex platform is adopted by numerous global enterprises to streamline their DAM processes. “This investment is a testament to our remarkable growth in recent years, thanks to the hard work of our dedicated team and the support of our customers,” said Karl Facredyn, Founder and CEO of Orange Logic.
Adam Fuller, Partner at Sagemount, also expressed enthusiasm about the partnership, praising Orange Logic’s product suite and its appeal to global enterprises.
The investment was spearheaded by Fuller, Sandeep Swaminathan, Will Breskman, and Nihar Sheth from Sagemount. “Orange Logic’s efficient, self-funded growth aligns with Sagemount’s philosophy of scaling top-tier software businesses,” added Swaminathan, Operating Partner at Sagemount.
Breskman, Vice President at Sagemount, emphasized the growing necessity for solutions like Orange Logic in managing increasingly complex digital assets. He praised Facredyn’s product-led vision and customer satisfaction focus, which he believes positions Orange Logic favorably for future growth.